Skip to main content

Bendigo Bank named Australia's most trusted bank for the 12th time

27 August 2024

Bendigo Bank has today been named Australia's Most Trusted Bank for the twelfth consecutive time in a nationwide poll by Roy Morgan.

The Bank has held the mantle in each Most Trusted and Distrusted Brands ranking consecutively since March 2022. The findings, released quarterly, are based on a comparison of 1,000 brands across 20 categories ranked by customer trust from an annual survey of 60,000 Australians.

In proud acknowledgement of this nationwide recognition, Chief Marketing Officer, Sarah Bateson, said Bendigo Bank’s high levels of trust reflect the Bank’s keen customer-focus.

"This ranking speaks volumes about our customer-first approach to banking as we strive every day to make fans of our 2.7 million customers," Ms Bateson said. "We sincerely thank our customers and communities for the trust they place in us," she said.

"Our Most Trusted title aligns with our consistently high net promoter score, which remains well above the industry average."

"We are a genuine and credible competitor to any bank in Australia, with customers attracted by our quality products, services and brands."

In this latest Roy Morgan poll, Bendigo Bank cemented its position as not only the Most Trusted Bank, but one of Australia’s most trusted brands across all categories, ranking at 13th place

Related Topics

Bendigo and Adelaide Bank acknowledges Aboriginal and Torres Strait Islander peoples as the First Peoples of this nation and the Traditional Custodians of the land where we live, learn and work. We pay our respects to Elders past and present as it is their knowledge and experience that holds the key to the success of future generations.

Bendigo and Adelaide Bank Limited, ABN 11 068 049 178 AFSL / Australian Credit Licence 237879. Any advice provided on this website is of a general nature only and does not take into account your personal needs, objectives and financial circumstances. You should consider whether it is appropriate for your situation. Please read the applicable Disclosure Documents before acquiring any product described on this website. Please also review our Financial Services Guide (FSG) before accessing information on this website. Information on this page can change without notice to you.

© Copyright 2025 Bendigo and Adelaide Bank