Bendigo Bank officially welcomed Rural Bank customers to Australia’s most trusted bank today in a transition that provides a seamless and consistent experience for the Bank’s agribusiness customers. Bendigo Bank Agribusiness offers a bigger, better banking experience, fully backed by Bendigo Bank’s digital capability and services, along with an improved lending and product offering.
Bendigo Bank Agribusiness customers will feel even more at home with Australia-wide coverage from agribusiness specialists who truly understand their business, alongside the familiarity and reach of the nation’s second largest regional network of branches.
Bendigo Bank Chief Customer Officer, Business Bank and Agribusiness, Adam Rowse said this important alignment means the Bank can now better meet evolving customer expectations to power a more adaptable, sustainable and productive future for Australian farmers.
“For almost 25 years, Rural Bank has stood side by side with Australian farmers through every season, helping them stay on top of challenges and cultivate opportunities, while investing in the communities in which they live and work,” Mr Rowse said.
“Bendigo Bank too, has a long, proud history of contributing to a better future for farmers and strengthening rural communities by feeding into prosperity - and it is with this unique blend of heart and heritage that we’re excited to formally introduce Bendigo Bank Agribusiness,” he said.
Bendigo Bank Agribusiness will continue to share insights, industry-leading information, research and analysis so that farmers can stay up-to-date with the latest developments in agricultural commodity markets, exports, farmland values, business performance and other topical agricultural issues.
“We know farmers want an agribusiness specialist who understands their business and with the ability and insights needed to meet the evolving needs of modern agriculture,” Mr Rowse said.
“With more than 150 specialist bankers positioned to provide the personal service our customers have come to expect, we look forward to partnering with Australian farmers in exciting new era for our Agribusiness division and to cementing our title as Australia’s most trusted agribusiness bank,” Mr Rowse concluded.
The transition is part of the concluding stage of the Bank’s current six-year transformation program and will, by the end of 2025, see just two primary facing consumer brands, Bendigo Bank and Up, operating on a single, core banking system.
